Raising funds for families at risk

Hearts of Purple operates on the very frontline of domestic and family violence, providing life-saving support for families in high-risk situations.

Leading the not-for-profit organisation is CEO Michelle Beattie. Drawing from her own personal experience of being in a high-risk domestic violence situation and struggling to find suitable support, Michelle became involved with Hearts of Purple to make a difference in the lives of other domestic violence victims.

In 2020, Hearts of Purple introduced the ‘Purple Bin Program’ across the Gold Coast.

These purple bins can be found in over 500 businesses and the 10-cent refund from every container recycled is used to raise vital funds for the charity.

This program has resulted in a significant increase in container donations, with the team collecting over 2.1 million eligible containers and raising more than $210,000 to support crisis intervention and housing assistance for those experiencing family violence in Queensland.

Funds raised from the program are reinvested, enabling the Hearts of Purple team to continue providing ongoing support services.

The project has helped the organisation acquire a piece of land to construct emergency housing for women and families in high-risk situations.

The charity’s amazing results exemplify the power of partnership when it comes to harnessing the fundraising benefits of the Containers for Change scheme.

Hearts of Purple was celebrated for its achievements at the 2023 Change Maker Awards, recognised as both Community Group of the Year and overall Change Maker of the Year.

If you’d like to donate your next container refund to Hearts of Purple’s, mention their member number (C10161243) when you next return your containers.

HEAR MICHELLE'S STORY